As seasoned strategists at Widerfunnel, James and Alex have learned about some of the common pitfalls that all testing programs can be vulnerable to, and how to course-correct for them.
James and Alex discuss strategies to overcome 2 of these common pitfalls so you can maximize the impact of your program.
In this webinar you'll learn how to:
✅ Derive meaningful insights from losing tests
✅ Build a winning experimentation process
✅ Focus on techniques that deliver increased profits
Alex and James also talk through some real-life examples that you can learn from.
If you are a marketing professional who has been disappointed with your A/B testing results or are about to launch a new program, this webinar is for you.
DIRECTOR OF STRATEGY
SENIOR OPTIMIZATION STRATEGIST